Press Center


Patty Meister
Senior Hospitality Marketing Manager

etouches announces the acquisition of Zentila, the innovative hospitality sourcing and booking solution

June 01, 2016

etouches announces the acquisition of Zentila, the innovative hospitality sourcing and booking solution NORWALK, Conn., June 1st, 2016 – etouches, a top global provider of cloud event management software, today announces the acquisition of Zentila, an enterprise SaaS company that provides smarter venue sourcing and booking with a primary focus on corporate and third‐party meeting/event planners. The acquisition demonstrates etouches commitment to continue to provide clients with superior product features and functionalities for the optimal management of their end‐to‐end event process. Zentila’s award‐winning platform completely streamlines the complex process of sourcing and booking venues as well as capturing data to measurably increase meeting ROI. In addition to handling RFPs for venues, Zentila is unique in that it also provides enriched tools to help planners get their meetings booked.

Zentila Debuts Industry’s First Negotiation Engine

April 19, 2016

Zentila Debuts Industry’s First Negotiation Engine Tracks and Stores Negotiations Automatically ORLANDO, Fla., (April 19, 2016) – Venue sourcing and booking provider Zentila released the industry’s first realtime negotiation engine today. Called Negotiation Tracker™, it powers negotiations and takes the complexity out of booking meetings and events. With hotel occupancy approaching record highs and venue demand outpacing supply growth, negotiating value has become more complicated. Negotiation Tracker simplifies the process, by tracking all communication that takes place during negotiations and storing it in one place.

No Lead Left Behind: Zentila Releases Major Enhancements for Hotels

January 21, 2016

New technology released this week by strategic sourcing provider Zentila gives hotels powerful tools for managing leads to book more group business. “The aim is to assure no Zentila lead ever goes unattended,” says Mike Mason, the company’s founder and CEO. “Zentila helps properties maximize sales with the highest conversion rate of any sourcing technology in the business. Our latest upgrade builds on the momentum to further streamline the process of managing leads and simplify communications between planners and hotels.”

Zentila Launches Game‐Changing Solution for Citywide Conventions

November 05, 2015

Planning citywide meetings and conventions is easy with a new solution just out from Zentila. The technology, CityWide, enables planners to manage a full range of options to maximize value on large, multi‐venue events. “CityWide is the first technology smart enough to handle different dates, meeting venues, room blocks, concessions and fees simultaneously,” says Mike Mason, CEO, Zentila. “It helps planners quickly evaluate multiple offers from numerous venues to build the best possible scenario for their events.” The breakthrough solution combines two new technologies, allowing planners to easily manage all the critical information.

Industry Leader Joins Zentila As Chief Operating Officer

October 07, 2015

ORLANDO, Fla. (Oct. 7, 2015) – Strategic sourcing technology provider Zentila announced the appointment today of Brad Langley, CITE, as chief operating officer. Langley brings to Zentila a depth of experience, having driven growth at world-leading meeting, incentive and travel companies for the past three decades. “Brad’s innovative strategies have led to significant gains across the board, in sales, revenue, employee engagement and customer satisfaction and retention,” says Mike Mason, founder and CEO, Zentila. “He’s a collaborative and inspiring leader, who also brings to the table a wealth of experience in the third-party planner world. In addition to directing Zentila’s overall operations, Brad will be a tremendous asset to illuminate3P, our newest solution developed for third-party planners.”